Growthland motivates Spain’s creative talent by sponsoring the Young Lions Film 2021
Growthland, the new proposal for the marketing industry by NTT Disruption, is launching the Young Lions Spanish competition in the Film category, with SCOPEN´s support. Registration is open until 22, 2021 at Cannes Lions Spain Young Lions Film 2021
With this competition’s sponsorship, Growthland is reinforcing its support of Spanish creative talent. This is the first time it is promoting this festival. “Without any doubt, Cannes is one of the most well-known festivals in the advertising and creative industry. We see Young Lions as the perfect competition for young creative teams to contribute with fresh ideas that make a positive impact on society” says Fernando Lázaro, Head of Growthland and CMO at NTT Disruption.
One of Cannes main attributes is that briefings should have a social objective. This year Growthland has chosen to work with the Luzón Foundation. It works to improve the lives of families and patients with Amyotrophic Lateral Sclerosis (ALS). “We selected the Luzón Foundation because its values align very closely with ours. Our purpose is to do good and to meet this objective we try to contribute “good” to society. Furthermore, we have worked previously with them, and their cause is very close to our group” adds Fernando.
Growthland has worked together with Luzón Foundation on the briefing that the participants will work on for the competition to help the foundation develop their new communication campaign.
The competition, which will last 48hs will end on Sunday, April 25, 2021, when the jury will start evaluating the proposals. It will be composed of:
- Aitor Goyenechea, Creative Director Content Hub at Telefonica.
- Álex Pallete, Founder & Chief Strategy Officer at PICNIC.
- Beatriz Faustino, CMO at Burguer King Spain & Portugal.
- Elena Alti, Head of Digital Marketing at Santander Bank.
- Isabel Ontoso, Director Branding & Creative Department at El Corte Inglés.
- Kika Samblás, Founder & Managing Director at SCOPEN.
- Marga Castaño, Head of Creativity at Growthland.
- May Escobar, General Director at Luzón Foundation.
- Poncho García-Valenzuela, Chief Innovation Officer at IPG Mediabrands.
- Rafa Antón, Founder & Creative Director at CHINA.
- Toni Segarra, Founder & Creative Director at Alegre Roca.
The winning duo will represent Spain in the International Young Lions at Cannes Lions Festival 2021. The event will take place one week before Cannes (from May 24 to June 14, 2021). This will be the first 100% digital edition.
Growthland is the hybrid proposal from NTT Disruption to accelerate marketing disruption, combining tech and creativity. Growthland arises from the fusion of data, creative talent and technology. Launched in 2021 in the Spanish market, with two disruptive marketing solutions aimed at the generation of new content and marketing experiences. Smart Scalable content (SSC) and Fourth Dimension Brand Experiences (4DBX). For more information, please visit Growthland.
Since 1990, SCOPEN carries out research and studies that, after rigorous analysis and multiple connections which help to complete their database, offer a unique strategic vision which drives businesses through the means of the creative economy, inspiring people and projects through rigor and independence. Present in Argentina, Brazil, Chile, China, Colombia, India, Mexico, Portugal, Singapore, South Africa, Spain and the United Kingdom. For more information, please visit SCOPEN.