NTT -Official Technology partner of the Tour de France- entrusted Growthland’s 4DBX -the disruptive marketing initiative from NTT Disruption- to produce Tour de France Virtual Sports Live Show. The live stream and virtual production explored how NTT has been providing the core tech of Le Tour, from NTT Virtual Sports Studio. Thanks to Growthland’s Fourth Dimension Brand Experiences (4DBX) technology, NTT brought together the physical and digital worlds. It connected six speakers from different locations in an enhanced virtual scenario, that leveraged on the latest exponential technologies in the areas of virtual production, cloud and digital technologies.

Vocento, leading multimedia and communications group in Spain and organizer of the Genio+ 2021 with SCOPEN, entrusted Growthland by NTT Disruption to develop a hybrid and high-impact scenario for the virtual event. In response, Growthland materialized the spirit of Genio+ in a pinball-inspired virtual stage. It leveraged on the latest exponential technologies in the areas of virtual production and unreal engine 3D virtual stage using its Fourth Dimension Brand Experiences (4DBX).

NTT Disruption participated in the allWomen’s Hiring Fair with the aim of contributing to achieve more diversity and inclusion in the tech industry. NTT Disruption participated along with companies such as Accenture, BBVA, Santander, PepsiCo, Glovo, GFT Group and Revolut. In the future, NTT Disruption will continue to participate in other initiatives to reinforce its commitment with a more diverse society and fair employability opportunities.

In the context of the World for Cultural Diversity Day and LGBTI pride month, we decided to broaden the scope and celebrate how we feel proud of our diversity of talent, cultural backgrounds, languages, and more.